Signature Eyewear Launches Y- Sport by Dakota Smith at the Vision Expo in Las Vegas


Signature is pleased to announce the launch of Y-Sport by Dakota Smith. "Unlike any generation before, the Gen Y kid is plugged-in 24/7/365 to an increasing variety of tech toys," said Jim Sepanek, collection designer. "Multitasking, social media and community are essential to their lifestyle," Sepanek continued. Y-Sport by Dakota Smith is a collection of eyewear designed specifically to address this sensibility, for this generation.


Great styling supported by flexible memory metal and 180 degree spring hinges give this Gen Y kid an advantage both in the classroom and at the skate park.


The key feature of this collection is that it is easy on the wallet. Y-Sport by Dakota Smith fits nicely in any budget and its features compare favorably with higher priced collections. The launch of Y-Sport will feature a premium Skate Board with the purchase of 18 frames.


Dakota Smith is a proprietary brand of Signature Eyewear and is sold around the globe. As an extension to the casual life style of the Dakota Smith brand, we are excited to introduce Dakota Smith Y-Sport and expand the brands reach to a younger demographic.


About Signature Eyewear
Signature Eyewear is a California public company and is a leading designer and marketer of prescription eyeglass frames and sunglasses under internationally-recognized brand names such as Carmen Marc Valvo, Cutter and Buck, Hart Schaffner Marx, Hummer, Laura Ashley, Michael Stars, and Nicole Miller. Signature Eyewear’s proprietary brands include Dakota Smith Eyewear and The Signature Eyewear Collection. The Company’s products are sold in the United States and internationally to opticians, optometrists and ophthalmologists, optical retail chains, and department stores. For information about Signature Eyewear call 1-800-765-EYES or visit the company's web site at www.seye.com.