Signature Eyewear and HMX Group Ink Long Term Multi-Brand Licensing Deal


(Los Angeles, CA) – Signature Eyewear, Inc. (OTC BB:SEYE.OB)


December 17, 2010 (Los Angeles) - Signature Eyewear and HMX Group are pleased to announce the signing of a licensing agreement that will add iconic American brands Hickey Freeman and Bobby Jones to its portfolio. The agreement gives Signature exclusive worldwide rights to distribute the brands’ optical and sunwear collections.


Hickey Freeman is a luxury American tailored clothing and sportswear brand that balances contemporary style and elegance, great design and skilled hand work. Bobby Jones Apparel is a new take on a grand tradition: classic, American, luxury products for the contemporary lady and gentleman.


"In response to continual requests from our customers for expanded men’s offerings, we are very excited to bring the heritage of these iconic American brands to the eyewear category," said Michael Prince CEO of Signature Eyewear. "These brands, coupled with Hart Schaffner Marx, will complete the men’s side of our brand portfolio," continued Prince.


Signature Eyewear expects to preview the collections at MIDO and Vision Expo New York in March 2011.


About Signature Eyewear
Signature Eyewear is a California public company and is a leading designer and marketer of prescription eyeglass frames and sunglasses under internationally-recognized brand names such as Carmen Marc Valvo, Cutter and Buck, Hart Schaffner Marx, Hummer, Laura Ashley, Michael Stars, and Nicole Miller and soon to be launched Hickey Freeman and Bobby Jones. Signature Eyewear’s proprietary brands include Dakota Smith, Rough Justice and The Signature Collection. The Company’s products are sold in the United States and internationally to opticians, optometrists and ophthalmologists, optical retail chains, and department stores. For information about Signature Eyewear call 1-800-765-EYES or visit the company's web site at www.seye.com.